Branding Survey
Business Name
(Required)
Name
(Required)
First
Last
Which of these words best describes what you want your brand to be? One of these words won’t be an exact match every time, but choose the one that fits best. Please choose one word from each pair.
(Required)
Classic
Modern
2
(Required)
Formal
Casual
3
(Required)
Minimalist
Extravagant
4
(Required)
Conservative
Bold
5
(Required)
High-tech
Handcrafted
6
(Required)
Premium
Economical
7
(Required)
Professional
Playful
9
(Required)
Urban
Rustic
10
(Required)
Exotic
Familiar
12
(Required)
Exclusive
Inclusive
13
(Required)
Serious
Humorous
14
(Required)
Mature
Youthful
15
(Required)
Complex
Simplistic
16
(Required)
Ambitious
Down-to-earth
17
(Required)
Artistic
Scientific
18
(Required)
Gentle
Powerful
19
(Required)
Trendy
Timeless
20
(Required)
Exclusive
Mainstream
21
(Required)
Edgy
Refined
22
(Required)
Blunt
Subtle
23
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Exciting
Subdued
24
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Friendly
Clinical
25
(Required)
Funny
Professional
What do you want your customers to feel when they experience your brand?
(Required)
Please choose up to 10 words
Empowered
Inspired
Comforted
Excited
Valued
Surprised
Secure
Nostalgic
Adventurous
Sophisticated
Refreshed
Intrigued
Joyful
Tranquil
Curious
Energized
Knowledgeable
Thrilled
Warm
Motivated
Rejuvenated
Other (List Below)
Would you like to add any other descriptive words?
We may recommend colors that fit your target audience more, but we would like to know if you have a preference for what colors are used in your brand.
(Required)
Please select up to 4 palettes
Palette 1
Palette 2
Palette 3
Palette 4
Palette 5
Palette 6
Palette 7
Palette 8
Palette 9
Palette 10
Palette 11
Palette 12
Palette 13
Palette 14
What excites you about a new branding for your business?
(Required)
What makes you nervous about the branding process?
(Required)
Anything else?
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