
Google has been around since the late ‘90s, which means there have been many searches created in the last two decades since the search engine was first created. In fact, it’s estimated that there are 8.5 billion searches made per day. With so many people searching for so many different things, it’s easy for brands to get lost in the algorithm.
That’s why Google Ads are so beneficial to businesses as a whole, but especially budding ones looking to conquer marketing mountains, no matter how far away the summit may seem.
What are Google Search Ads?

Google Ads is actually the name of Google’s pay-per-click (PPC) platform, which essentially boils down to how Google helps businesses gain visibility through its algorithm. The most common type of ad is the one most people are familiar with, which is the search ad. Search ads help brands appear at the top of the search engine results page (SERP), meaning even if your future audience isn’t necessarily typing your business’ name into the search engine, relevant keywords will help you pop up on people’s screens.

Google Ads stretch beyond just that of search results, however. There are also Google display ads, Google Shopping ads, and even YouTube ads (considering Google now owns the company). Google is the powerhouse search engine of the internet. People are using google for every question that pops into their head, whether it be where to go, what to do, or what to buy. You want Google on your side, converting curious minds into loyal customers through the use of Google Ads.