Gone are the days of iPods, CDs, and any other past methods of non-streaming listening. Technology has grown up with us, and as it has evolved so too has the way we listen to music, news, podcasts, and more. If you’re looking for your ad to have tremendous reach, provide the ability for selective targeting, and prove cost-effective, then Streaming Radio ads may be just what your business needs to take things to the next level.
Just about everyone now subscribes to at least one audio streaming service, whether it be Spotify, Apple Music, Pandora, SiriusXM, etc. For many of us, streaming audio content is part of our daily routine. Even if you don’t watch television daily, you’re bound to listen to a streaming service while driving, working, or going about daily chores, which means consumers are always privy to the ads that play there (which could be you!).
With Streaming Radio Ads, you’re able to target consumers based on geographics, age, and gender, like most other ads, but also preferred genres of listening, specific interests, and more. These hyper-specific targeting capabilities help lend themselves to advertisers looking to reach as many potential customers as possible. Additionally, there is an added layer to streaming radio ads when you advertise on a streaming service. The ads are accompanied by a visual, clickable ad as well, so all the user has to do is click a button to be taken to your website, landing page, etc.
Also, unlike some other streaming ad services, users can’t skip your ad (if they’ve signed up for an ad-supported platform), meaning you can ensure that your ad is going to be heard.