One of the most important factors for getting your business off the ground is generating leads and converting them to sales, which isn’t also the easiest task for B2B or B2C. Collecting information is vital as it allows you to grow your client base.
If you’re curious as to who is checking out your site (and you should be!), you’ll want to look into visitor identification. This service will allow you to better understand your potential client so that you can engage with them and get those conversion numbers you’ve been working so hard for.
Visitor Identification
Unfortunately, no matter how enticing your product or website is, many people fail to fill out any form that can be used to mark their name, address, email, etc. That’s why visitor identification is so vital in marketing. It serves as an account-based lead generation approach that helps businesses identify visitors to their website by matching the IP address of the visitor against a database of existing IP addresses used by companies.
This information can help businesses develop a profile of their potential customers by being able to see who is most commonly visiting their site.